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Sparsales

Sparsales is an AI-powered sales performance assistant that offers live chat role-play to sharpen your real-world sales skills. It helps individuals and teams master sales conversations through interactive, adaptive training simulations.

  • Platform

    Web

  • Industry

    AI

  • Region

    United States of America (USA)

  • Core Technologies :

Overview

Sparsales, built in collaboration with Briskstar Technology, is transforming the way sales professionals train by using AI-powered live chat role-plays to simulate real client interactions. Whether you're an individual rep or part of a sales team, Sparsales offers a hands-on learning experience that boosts confidence, sharpens objection handling, and enhances closing skills. Unlike traditional training, it focuses on practical, real-world scenarios-helping salespeople perform at their best, consistently.

  • Started Year

    2024

  • Country

    United States of America (USA)

  • Duration

    1 year

  • Project Type

    AI

  • Product Type

    AI

Business Goal

Sparsales aimed to create an interactive, AI-powered platform that helps sales professionals practice and improve their skills in a realistic, engaging way. The goal was to offer hands-on learning through simulated conversations that reflect real-world client interactions-something traditional sales training often lacks.

Challenges

The main challenge was designing a system that felt natural and human, not robotic. The platform needed to adapt to different sales situations, understand user inputs, and provide meaningful feedback. Integrating real-time AI chat, managing role-based user flows, and ensuring smooth performance across all devices added to the complexity.

Roles & Responsibilities

Briskstar Technology’s Key Contributions:

  • Product Architecture & Strategy Designed the technical architecture of the platform, including AI integration strategy, user flow design, and scalability roadmap.
  • Frontend Development Built a modern, responsive UI optimized for real-time conversations and seamless role-play navigation.
  • Backend Engineering Developed robust backend logic to manage dialogue flow, user roles, conversation history, and AI API communication.
  • AI Integration Integrated and fine-tuned AI models to simulate real-world sales conversations, objection handling, and response scoring.
  • Real-Time Chat System Implemented dynamic, AI-driven chat functionality for interactive role-play experiences.
  • Custom User Flows Created differentiated user experiences for individual reps, trainers, and admin roles.
  • Performance Optimization Ensured smooth functionality and responsiveness across all devices and browsers.
  • Quality Assurance & Testing Conducted comprehensive QA to validate AI performance, responsiveness, and user interaction logic.
  • Ongoing Support & Enhancements Provided continuous updates, scalability support, and performance tuning throughout the engagement.

Briskstar Approach

Briskstar partnered with Sparsales to turn their idea into a high-impact digital solution. We developed a powerful web platform using React for the frontend, Node.js and Python on the backend, and integrated advanced AI APIs to enable dynamic, real-time role-play scenarios. Our team focused on building a smooth, intuitive user experience while handling complex dialogue flows and ensuring system scalability. By combining our technical expertise with a deep understanding of the sales process, we helped Sparsales deliver a realistic training environment that boosts confidence, sharpens communication skills, and drives real results for sales professionals.

Results

  • Launched a scalable, AI-powered training platform that mimics real sales conversations, enabling reps to practice and improve in a risk-free environment.
  • Increased user engagement and retention through intuitive design, responsive performance, and personalized training paths.
  • Reduced ramp-up time for new sales reps, offering on-demand practice that replaced the need for resource-heavy live training sessions.
  • Improved objection-handling skills and closing techniques among users, based on feedback collected through integrated analytics.
  • Achieved real-time AI responsiveness with natural dialogue flows, boosting training realism and user satisfaction.
  • Enabled tailored experiences for multiple user roles, from individual contributors to team leads and administrators.
  • Deployed a stable and fast web application with seamless performance across browsers and devices, even under heavy user load.
  • Positioned Sparsales as a competitive innovator in the digital sales training space, helping expand its market visibility and credibility.

Web Application

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