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SEO, Digital Marketing
Airline
Saudi Arabia
A leading international airline looking to increase its market share through better perception management using social media.
At 1SmartMedia, we constantly strive to come up with suitable solutions for complex marketing problems to scale the desired goals in targeted time-frame.
In this particular case, our objective was to use social media platforms to build an audience, create awareness, improve the brand, and then achieve better conversion rates leading to an increase in sales.
The airline was unable to increase the number of ticket bookings despite allocating huge marketing budgets for social media channels, especially Facebook and Instagram.
The first step towards solving this issue was to identify the reasons behind few conversions that were, keeping the airline from reaching its sales goals.
Once we had a thorough understanding of the issues we were dealing with, the next step was to frame an effective strategy to address those challenges.
During both the phases, each channel would support the other by creating an incremental reach and enabling the target audience to flow down the funnel, thus completing the conversions.
The native Facebook ad tool failed to achieve the set target. However, our unique approach was able to overcome the shortcomings of the tool. Here is what we did differently.
Through our strategy, we were able to achieve 50 million impressions and reach 23.5 million people across 3 global regions. There was an increase of 7672% in the traffic.
The cost per acquisition or CPA was lower than other channels such as Twitter, Sojern, Google PPC etc.
The campaign resulted in the sale of 17,563 tickets.
1SmartMedia is a Global Digital Agency that helps its customers attract the clients they would like to serve. We also help you tackle the challenges pertaining to digital transformation, time, budget and skills gap.
Get in touch to know how we can help you solve all the digital marketing problems altogether.
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