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Airline Ticket Sales

  • Platform

    SEO, Digital Marketing

  • Industry

    Airline

  • Country

    Saudi Arabia

  • Core Technologies:

01

PROJECT ROLE

A leading international airline looking to increase its market share through better perception management using social media. The airline was unable to increase the number of ticket bookings despite allocating huge marketing budgets for social media channels, especially Facebook and Instagram.

02

PROJECT TASK/CHALLENGE

A leading international airline looking to increase its market share through better perception management using social media. The airline was unable to increase the number of ticket bookings despite allocating huge marketing budgets for social media channels, especially Facebook and Instagram.

03

PROJECT SOLUTION

  • The first step towards solving this issue was to identify the reasons behind few conversions that were, keeping the airline from reaching its sales goals.
  • Once we had a thorough understanding of the issues we were dealing with, the next step was to frame an effective strategy to address those challenges.
  • Building a unified strategy, keeping in mind the ultimate goal-to drive sales through the website and create online ticket sales.
  • Leveraging Facebook and Instagram sales. Also using Facebook partner software to help automate processes and continue the campaign in an autopilot mode.

The native Facebook ad tool failed to achieve the set target. However, our unique approach was able to overcome the shortcomings of the tool. Here is what we did differently.

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